The Future is in Beta

I think I finally figured out why all the Web2.0 companies are always in Beta.

Before the current state of things companies would update their products every now and then.
Time frames were a lot longer.
Testing was done in-house
The product debuted in a store when it was ready.

Nowadays tech companies innovate their products in small increments and release them
while the are still WIP.
They fix and update as they go.

They have no idea how to call this method, hence Beta.

In the future everything will continually update all the time.
Just like our cells do, and nobody is saying our bodies are in Beta.