Arepabox is a food truck that serves delicious arepas while rolling in and around Miami.

An arepa is a dish made of ground corn dough, filled with a variety of cheeses, fish, meat, and/or vegetables.
It is popular in many latin-american countries.

Last year Miami witnessed a tremendous explosion of food trucks.
Sometimes these trucks gather in friendly food festivals where they park next to each other.

You can find almost any type of food carts, from hamburgers, to greek, to peruvian, or mexican.
Starting October 2011 there is an arepa truck in town!

The brief was simple yet demanding:
Create a very colorful truck with latin flavor that is different graphically from the other trucks operating in the area.
It had to stand out.

I came up with a clash of two styles. Very graphic icons for the food, and a handdrawn almost naive drawing of signs.

All lettering is hand drawn. The P and the B push the frame around the name creating a box.
Food colors are simple and flat, but the blue background is very ambiguos.
It transforms depending on how the sun hits it.

The lettering signs comunicate service, ingredients, and quality.

Detail of the lettering

Detail of the lettering

I’m very happy with the results.
You can see it coming from a mile away.
Thanks to Pedro, Elizabeth, and Carlos for an awesome project.

Aliamed is a 3m² walk-in clinic for shopping centers or hypermarkets in Venezuela.
It offers primary healthcare without an appointment at low prices.

The module is run by two people: a doctor, and a secretary/nurse.
On the outside walls you’ll find information on schedules and four small LED screens running a presentation featuring services and prices.
A lectern serves as a small office for the nurse, right next to a bench/waiting area.

Inside there is a changing area, a desk, a medical bed, and lots of storage.

Every piece of furniture is custom made in white Formica.
Everything was kept as understated and functional as possible.

There’s usually no water supply in the middle of a shoping center so we had to provide tanks for clean and dirty water.

The blue doors covered in metal can be used as a bulletin board with small magnets.

A small self-contained air-conditioner is fitted inside one of the closets, keeping the module cool.

The nurse’s lectern with computer and printer.

The logo is simple, yet friendly.
A doctor is somebody that listens to your problems and makes it better.
It’s about conversation, hence the dialogue cloud.

The slogan translates to: You doctor. No appointment. Everywhere.

The icon’s hexagon shape was inspired by 2 things:

1. 6 keywords that defined the project: medicine/happiness/speed/research/healthy habbits/low cost
2. The module is basically a cube. When viewed in perspective it becomes a hexagon.

Logical, right?

1. I am a product of the television generation.
2. My memories are filtered through an interlaced glowing rectangle.
3. Pixel count increases geometrically, and I miss the warm vibration that analog provided.
4. An image can be interpreted even if you remove half the information.
5. The brain is marvelous at filling in missing details.
6. Interlace

The Interlaced Rug was created for Kasthall using their online rug designer software.
It measures 302×200 cm and is made of 100% wool.

Its part of Giocchi Geometrici for this week’s Milano Design in the City.
The rug is currently exhibited in Kasthall’s Milan Showroom in via dell’Orso 39.
If you have the chance, drop by and have a look…

For the eagle eyed among you, the image I used as inspiration was posted here.

Click on the HD is off button and watch it in HiDef.

People rarely re-see the videos they record, Turbulence is designed to have you interact with what you’ve filmed.

The project was developed for Canon/Setsu Ito more than a year ago.
I’m very proud of it and I don’t want to see it die in my hard drive.
Plus I never heard back from them so here it is.

Post a comment if you have any questions , and I will be happy to respond.
Oh, and if you like the music: it’s here.

A magazine rack made out of bent sheet metal.
It’s small size makes it perfect for table-top use.
It was inspired by an open book, hence the name.

Produced by Sintesi

Launch day photos.

Snap is a new clock I designed for D&D.
Inspired by old train station clocks; the dial rotates allowing it to either be hung on the wall or used on a table.

It comes in two sizes: 28 x 28 and 37 x 37 cm.
Featured in Wallpaper mag!

Here are some clocks presented during the Milan and Paris object fairs in January 2007… designed by me.

Layers is clock system… Using only one case we can build many different models just by changing the laser-cut metal grille.
Because of their thickness, you get a nice shadow play as the light changes throughout the day.
They were first named Panino which is Italian for sandwich because they are built like one.
The mechanism is probably the cheese.

Regolo is a mirror that looks like a ruler…
The idea is for kids to watch themselves grow and write their progress with markers.
Designed by juanco and me and is manufactured and sold by BanalExtra.

This is the silkscreening done before the mirror is silvered.
It’s like magic..!

Pits: a Hi-Fi console that holds your CDs and DVDs on its lateral groove.
The doors are made of laser-cut steel with holes that are not only decorative, they also allow the remote-control’s signal through. The name and design are inspired by the microscopic pits that can be found in disc media.
It can be ordered in wood or laquered.
Produced by Diamantini & Domeniconi.

Time runs!
A table clock and wall clock with the same theme.
Produced by Diamantini & Domeniconi.