Arepabox 

Food Truck for Arepabox 

It serves delicious arepas while rolling in and around Miami. An arepa is a dish made of ground corn dough, filled with a variety of cheeses, fish, meat, and/or vegetables popular in many latin-american countries.

The brief was simple yet demanding: Create a very colorful truck with latin flavor that is different graphically from the other trucks operating in the area.

It had to stand out.

I came up with a clash of two styles. Very graphic icons for the food, and a handdrawn almost naive drawing of signs. All lettering is hand drawn. The P and the B push the frame around the name creating a box.

Food colors are simple and flat, but the blue background is very ambiguos.
It transforms depending on how the sun hits it.The lettering signs comunicate service, ingredients, and quality.

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